Liz is co-founder and CEO of Ctrl-Shift, her career has spanned 25+ years of business
consultancy across numerous sectors. She has advised a number of global clients including
Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital
products and services.
Her career has spanned multiple disciplines including consultancy, digital media, customer
service design and strategic marketing. She has founded several companies, including a
mobile CRM company, Zishi, and Digital Public (now Transform), a public sector consultancy
developing a consumer-centric digital media service for government.
Since its launch, Ctrl-Shift has been at the forefront of understanding, explaining and
shaping the Personal Information Economy (PIE), it has pioneered Me2B digital services and
Personal Information Services (PIMS) and remains at the forefront of strategic business
consulting in the PIE market.